News & Blog

Action UAE accelerates into Q4 with Dubai International Motor Show win

Following a hugely competitive bid process, Action UAE, the network’s Middle East and North Africa hub, has won the PR services tender for November’s Dubai International Motor Show – the largest automotive industry event in the Middle East and North Africa. The win follows Action UAE defending its position as the lead PR agency for Gulfood Manufacturing 2017 in October, with both events being held at Dubai World Trade Centre.


“Winning the prestigious Dubai International Motor Show project underlines that Dubai’s B2B and B2C exhibition credentials are second-to-none in the region,” said Euan Megson, Managing Director, Action UAE. “The Motor Show is a particularly exciting win for us as the event provides a strategic entry-point into every major automotive manufacturer, supplier and OEM in the global automotive business – as a conduit for potential new business this win is unrivalled.”


In recent weeks the Dubai office has won a host of new clients on both retainers and projects including: Diebold Nixdorf, the global leader in connected commerce; The Hamptons Café, a themed F&B chain in the UAE; the Cyprus Tourism Organisation; the 2nd Union Fortress military event in Sharjah, a live action display of the UAE Armed Forces collective capabilities; as well as a trio of tech industry projects at the forthcoming GITEX Technology Week trade show.


With more proposals currently out to pitch and a steady supply of RFPs being worked on in Dubai throughout September, Q4 promises to be a pivotal time for our Dubai team – good luck guys!

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