News & Blog

Action team members attend client campaign focus group


Liana Astreou recently attended a campaign focus group along with members of the Cyprus team. The purpose of the session was to ascertain whether the creative materials of a client’s social media campaign were effective and involved bringing together 10 people between the ages of 18-35 (the campaign’s target group) to evaluate its success. It also added to our team’s knowledge of running focus groups and we look forward to applying these learnings to our own work.


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