April 8, 2014
Action Shortlisted for SABRE Awards
Action has proved its mettle once again, shortlisted for one of the best PR awards on an international scale.
Hand-picked from a group comprising some of the largest and most established PR agencies in Europe, the Middle East and Africa, Action has been shortlisted for an EMEA SABRE Award in the ‘Educational and Cultural Institutions’ category on behalf of its work for Europeana, the trusted source of cultural heritage by the Europeana Foundation and a large number of European cultural institutions.
As one of five agencies shortlisted in this category, awards will be announced at a highly coveted ceremony on May 20th at The Roundhouse in London’s Camden district as the industry’s leading awards competition celebrates its 10th anniversary.
With organisers pointing out that only the most outstanding entries have made the finalists lists, Action will be competing with top names in the industry. The finalists were selected by a 43-person jury from among a whopping 2,400 entrants from over 40 markets.
Director of Action Global Communications, Kathy Christodoulou said: “We are very proud to be shortlisted for yet another important accolade, standing as a reflection of the hard work and dedication that our insightful team in the Baltics put into making the campaign a great success.”
With Europeana acting as a catalyst for change in the world of cultural heritage, the Action Baltics team (Latvia, Lithuania and Estonia) recreated ‘The Baltic Way’ in 21st century style online. Providing a great access point to history through a single online portal, crowds were roused to post their own personal visual memorabilia on an online map to show where they stood as part of the characteristic 1989 human chain. As a result, hundreds of precious memorabilia are now readily available at the mere click of a button.