Action Serbia Soaring High

The Public Relations Society of Serbia recently honoured Action Serbia with the Special Recognition PRiZnanje Award for its standout communication activities for the country’s national carrier, Air Serbia.

The award was proudly handed over at the annual PRijem Ceremony on May 29 at the Tulip Inn Hotel in Belgrade, while the occasion also saw Action Serbia Country Manager, Srba Jovanovic, receive a medal as one of the PR Society of Serbia founders.

The coveted event saw 150 senior professionals and leaders from the communications industry come together with key media, as the very best campaigns in the world of Serbian PR were given recognition.

A total of 53 projects were assessed in the run up to the ceremony, with a final 24 projects shortlisted and 12 awarded from the country’s corporate, public and non-profit sectors. Action’s award was one of four special standout awards selected by members of the jury.

Action Global Communications established its representative office in Serbia back in 1997, as the first international independent PR network in the country. Having gone from strength to strength ever since, the award highlights the success of the recent campaign carried out for Air Serbia, with Action having successfully helped to build a totally new brand for the Serbian national carrier.

Landmark events included the highly anticipated unveiling of the first Airbus airplane in full Air Serbian livery in October 2013, followed by the first inaugural flight as the totally revamped aircraft took to the skies.