August 30, 2013
Action Serbia Reaches New Highs With Etihad
Action Serbia is proud to announce that it has started working with Etihad Airways in Serbia.
A great beginning with this high-profile client was marked by the organisation of a press conference, which was held on August 1st. Action Serbia’s Country Manager was MC of the event, hosting the First Vice-President of the Serbian Government, Aleksandar Vucic, and President and CEO of Etihad Airways, James Hogan,and the new CEO of Air Serbia, Dane Kondic.
More than a hundred media representatives and other prestigious invitees attended the event, along with 26 TV camera crews, which is a truly significant number for a press conference in Serbia.
Etihad Airways has acquired 49 per cent of Jat Airways and signed a five year management contract for the Serbian national airline, which will be rebranded as Air Serbia.
Speaking about the new relationship with Etihad, Srba Jovanovic of Action Serbia said: “We are very happy to have a new client from the airline industry. In this sector, we have the longest organisational and personal experience of all the communications consultancies in Serbia.
“We are especially proud to work for and with the fastest growing airline in the world!
“Etihad and Action are a perfect match!”