To highlight the Saudi Health and Beauty Show, held in Jeddah and Riyadh, Action Saudi developed a special media programme to highlight the exhibition and the wide range of events Sunaidi is involved in organising, with a focus on the health and beauty sector.

The team set to work, inviting and securing the Saudi press from daily newspapers, magazines, and online media alongside some of the most active social media figures in the market who were livestreaming the events and uploading photos and videos to their Instagram, Twitter, Snapchat and Facebook accounts. Beyond the exposure and added reputation this brought for the exhibition to professionals and enthusiasts in the market, the campaign also acted to develop stronger relationships between the Sunaidi organisers and the Saudi general and lifestyle media and online influencers.

Both exhibitions attracted around 20,000 visitors in Riyadh and Jeddah in 2017, and the campaign reached a total circulation of over 3.9 million with a readership of over 12 million.

The Sunaidi Expo and Conferences is a specialised International Exhibition Division of Sunaidi Trading Est., a subsidiary company of Al Fadl Group in Saudi Arabia. Since its establishment in 1992, Sunaidi has organised trade shows for various sectors, including furniture and design; jewelry and watches; food and beverage; health and beauty; sports and fitness along with engineering and energy.

The Saudi Health and Beauty Show is the only meeting point for Saudi Arabia’s professional Beauty and Wellness industry – salon owners, hair stylists, makeup artists, distributors, wholesalers, retailers, and buyers – a forum for renown international and local companies to share their innovative and specialised products targeting the needs of both professionals, and health and beauty enthusiasts.

The Saudi Health and Beauty Show was held at Al Faisaliah Hotel, Riyadh under the patronage of His Highness Prince Sultan Bin SAUD Bin Mohammed, while the Jeddah edition was hosted under the patronage of Her Highness Princess Basmah Bint SAUD Bin Abdul Aziz.