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Action Russia Secures Launch of First Russian Mobile Payment Service

Published OnNovember 6, 2014

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Published OnNovember 6, 2014
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Action Russia Secures Launch of First Russian Mobile Payment Service

Action Russia recently organised a press conference at the Sheraton Hotel in Moscow dedicated to the launch of Pay Up, top of its league in Russian mobile payment services for hotels, restaurants and cafes (HoReCa), e-commerce and transport. The successful event was attended by leading business media, IT, HoReCa and retail sectors, followed by enthusiastic write ups in over forty prominent local publications and online media.
Pay Up offers a Cloud based solution that interacts with the user through an iOS mobile application. The payment procedure is simple- users just scan the QR-code of the bill with a smartphone camera and confirm payment by entering the PIN code of their credit card.

Most exciting about this new launch is that the implementation of Pay Up will allow caterers to start up an entirely new model of service for clients. “For the first time, caterers will have the opportunity to receive quality statistics about visitors and analyse them,” says Anton Pankov, Brand Leader of Pay Up. “The system identifies customers by segments, records attendance, time spent in the restaurant, and the preferences of orders placed.”

 

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