Action Russia Helps ZTE Win Over Consumer Preferences

Action Russia was recently designated official PR partner of ZTE in the country. Founded in 1985, the ZTE Corporation is a Chinese multinational telecommunications equipment and systems company headquartered in Shenzhen, China. Present in Russia since 2000, ZTE stands as one of the largest manufacturers of telecommunications equipment and mobile phones in the world.

When first entering the Russian market, the company was focused on B2B, while fast growth saw it become one of the key players in the telecoms market within a decade. Building up its leadership in M-ICT (Mobile-Information & Communication Technology), focus in 2014 was placed on ZTE business expansion in the mass market.

ZTE has seen great potential in Russia, having implemented a strategy to rapidly win over the market by providing the latest advanced mobile technology at affordable prices. Russian consumers, in turn, have come to appreciate the great value for money offered by this leading Chinese manufacturer.

Action has tailored its overall PR strategy to support ZTE initiatives and product launches in Russia, including the establishment of effective media relations and a strong digital presence through a wide range of exciting consumer experiences.