September 10, 2014
Action Russia Fuels NBA Excitement in Moscow
This summer saw NBA 3X became a hot topic in Russia’s capital, with a game coming to life for the very first time in the heart of the city as part of the newly initiated NBA brand promotion in the region.
The expertise of Action Russia was called upon to provide the right media buzz for the occasion, while generating event and brand awareness, backed up by celebrity stories and 3X game reports.
Drawing on wide experience in the promotion of sporting events, a close working relationship with leading sport outlets, and friendly relations with a great pool of sports journalists, Action Russia spread news of the event in no time, with the occasion widely reported on in leading local media prior to the big day.
Notably, retired NBA star player and four times champion, Horace Grant, dedicated his time to exclusive interviews secured by Action which were then sent out to top sport media and TV channels. As thousands of people descended on Gorky Park to enjoy the fun of the game, the success of the event was followed by wide-reaching TV, print and online coverage, accentuated by much social media hype.