February 13, 2014
Action Russia Broadens Its Horizons
Action Russia is busier than ever with brand new projects seeing the company lend its expertise and knowledge to a growing number of industries. Recently selected by the Finland-based Ruukki Company to raise awareness of the brand throughout the Russian market, the well-known steel manufacturers have turned to Action to play a pivotal role in strategic media relations. Action Russia now offers PR support for Ruukki’s participation in exhibitions and press trips, coupled with full PR consultancy, interviews, media monitoring and newsletter creation.
Action Russia is also now conducting a busy press office for the Russian representation of ACCA (Association of Chartered Certified Accountants). Based in Moscow, ACCA Russia currently supports more than 10,000 members and students across the country. Focusing on strategic brand awareness for ACCA, Action have managed to propel the reputation of the association to that of an opinion leader and expert on financial and accountancy topics.
Using a wide range of media relation tools, Action Russia ensures that the target audience are always in the know when it comes to ACCA’s news and events, while helping ACCA communicate directly with its students, members and partners via social media. Since the start of the year, Action Russia coordinates ACCA’s brand new Russian Facebook page.