Action Romania receives nomination for best Financial Communications campaign
in the EMEA Gold SABRE Awards

The nomination recognizes Action Romania’s work to promote the secondary public offer (SPO) of Transelectrica, the country’s energy transportation company.

The marketing and communication campaign was carried out in March 2012 on behalf of the Intermediation Syndicate formed by Banca Comerciala Romana (BCR), Intercapital Invest and Swiss Capital. It aimed to inform the public and attract investors to subscribe in the offer.

The campaign was built around the communication restrictions imposed by the capital market legislation. Limited investor information, a subscription period of two-weeks and message crafting were challenges the team had to creatively tackle.

Ruxandra Scortea, Managing Director Action Global Communications Romania: “We are very pleased to see the Transelectrica SPO campaign among the top five in this prestigious competition. Financial communication for stock market transactions in Romania has room to grow and we are proud to be shortlisted in this category.”

“We enjoyed using our expertise in the energy sector and investment transactions in designing and implementing this campaign”, adds Ruxandra Scortea.

The winners of the EMEA Gold SABRE Awards will be announced on May 30.
Action Global Communications was involved in the communication of some of the largest investment projects in Romania such as the privatisations of Petrom and Electrica Muntenia Sud or the investment plan of voestalpine in a steel plant at the Black Sea.