Action Romania helped launch the European Commission’s anti-smoking campaign in Bucharest as part of the “Ex-smokers are Unstoppable” campaign which aims to help 25-34 year olds to quit or continue to stay away from tobacco and become “unstoppable” in their smoke-free lives.  Uniquely “Unstoppable” promotes the positive benefits of a life without tobacco; which include better health, better social interaction, more money and of course a better quality of life. The successful launch event was organised by Action Romania to coincide with the Bucharest International Marathon 2011.