September 20, 2013
Action Qatar takes high road with Chevy Doha Launch
Action Qatar has been enjoying life in the fast lane… helping Jaidah Automotive – the exclusive importer and distributor of Chevrolet in Qatar – announce the arrival of the 2014 Impala.
At a successful press event at the Intercontinental Doha Hotel, Action actually exceeded the expected number of media attendees, all of whom got to admire the stunning new 2014 Impala, which brings new levels of comfort, safety and technology to the Qatari market.
The special launch event was presided over by Mr Mark Jenkins, General Manager of Jaidah Automotive; and Mr Bader El-Houssami, Regional Manager – General Motors, as well as other GM representatives and leading automotive media personalities.
“Jaidah Automotive is delighted to present the all-new 2014 Chevrolet Impala to Qatar,” Jenkins said. “A classic car that represents the 10th generation of one of the industry’s most enduring and popular nameplates, the all-new Impala has succeeded in maintaining its excellent heritage while being equipped with today’s highly advanced and sophisticated automotive technologies for an aesthetically delightful, comfortable, safe and efficient ride.
Complementing Mr. Jenkin’s comments, Mr. El-Houssami said: “It is a great occasion for Chevrolet and another important milestone for the brand as Chevrolet continues to go from strength to strength in the Middle East boosted by its passenger cars.