Action named Best Agency in the Middle East at the PR Week Global Awards

Action Global Communications has been named Best Agency in the Middle East at the prestigious PR Week Global Awards, in London.

The coveted recognition marks a significant milestone in our journey in the Middle East and coincides with Action’s 30th anniversary of operations in the UAE and the wider region.

“The PR Week Global Awards are highly regarded as the most prestigious accolades in the communications sector, honouring the very best of our industry worldwide,” commented on the achievement Euan Megson, managing director of Action UAE, who accepted the award on behalf of our MENA hub at the ceremony in London. “Winning the Best Agency in the Middle East title is a testament to the hard work and dedication of our entire team at our MENA hub in Dubai, and our team members across the region. It is a true honour to see our commitment to excellence recognised on such a global stage, and one that will propel us well into the next decade of growth in the Middle East, where we’re excited to officially launch in Saudi Arabia this summer.”

In addition to winning the Best Agency in the Middle East title, Action was also a finalist in the Employee Engagement category with the UAE’s FIFA World Cup-themed Got.Got.Need! internal initiative, as well as in the Global Event Activation category for our work on LEAP 2023, in Saudi Arabia.

Hailed as one of the most prestigious recognitions in the industry, the PR Week Global Awards honour outstanding comms professionals, agencies, and campaigns from across the globe, highlighting the very best of the industry worldwide.

Action’s win at the PR Week Global Awards follows our agency’s recognition as Mediterranean Consultancy of the Year at the esteemed 2024 EMEA SABRE Awards, presented by Provoke Media, in April.
It also comes just a few weeks after Action Global Communications UAE celebrated a triple win at the PRCA MENA Awards in Dubai, taking home top honours in the Best PR Campaign B2B, Best Corporate Social Responsibility Campaign, and Employee Engagement categories.