Action Moldova: Award Winner at Rockit Regional Digital Summit

Action Moldova recently stepped into the limelight as award winner for ‘Best Use of Social Media’ at the Rockit Regional Digital Summit –  the first and largest regional digital and entrepreneurship conference organised in Eastern Europe – held in Chi?in?u on February 5 and 6, 2016.

The conference attracted 500 attendees, 24 speakers and 50 international guests from 22 countries, discussing and debating current industry trends, best practices and latest strategies in digital communication, innovation and entrepreneurship.

The event concluded with an award ceremony that recognized outstanding achievements, professional campaigning and strategic thinking in online communication in five categories: ‘Best Use of Social Media’, ‘Best Digital Campaign’, ‘Best Mobile App’, ‘Best Video’ and ‘Best Website’.

Action Moldova received the ‘Best Use of Social Media’ award for its “Above the Sky” campaign on HIV/AIDS awareness, implemented for UNDP Moldova. The entries were judged by some of the biggest names in digital marketing including The New York Times (USA), Nebo Agency (USA), NowThis News (USA), Think Digital (Romania) and Magenta Consulting (Moldova).

Anna Moghilda, Country Director of Action Moldova, said: “We worked alongside local digital communication agency, Gramatic, in an online campaign promoting the ‘Above the Sky’ TV series via social media. Dedicated to the issue of HIV/AIDS, the campaign reached a great number of people, engaging in comments and shares, while directing them to the TV series. The TV ratings increased substantially during the campaign, indicating greater interest in the series and people living with HIV/AIDS. Importantly, we succeeded in raising awareness on the matter via strategic use of social media.”