ACTION MARKS 25 YEARS IN THE EMIRATES WITH GROWTH STRATEGY
December 13, 2019
Cyprus-headquartered Action Global Communications has celebrated 25 years of operations in the United Arab Emirates – a quarter of a century journey of evolution and growth which mimics that of the Emirates and the wider communications industry.
decades, Action UAE – formerly MCS Action – has provided high-quality and creative
PR solutions across seven emirates which make up the UAE. After transitioning
into a fully integrated 360 communications agency staffed by a multi-cultural
crew, the agency has growth uppermost in mind.
coming year will see our new office in Abu Dhabi’s TwoFour54 media complex in
full swing,” explained Euan Megson, Managing Director of Action UAE. “We have
worked on some of the most prestigious events and projects in the UAE capital
for years and have now demonstrated our commitment to the emirate with
investment in this permanent operation.”
office is a strategic move aimed at driving further growth in partnership with
multi-segment public and private sector concerns.
group’s MENA regional hub, Action UAE has evolved into a highly proactive and
business-oriented operation of 40 seasoned and aspiring professionals – many
boasting impressive media-side credentials. Collectively, they specialise in
PR, engaging media content, internal communications, corporate social
responsibility, social media, digital marketing, videography and photography,
design and finance.
Action UAE’s PR client portfolio spans specialist corporate and consumer functions managing briefs, campaigns and content in industries as diverse as environmental conservation, aviation, tourism, finance and fintech, to technology, energy, F&B, hospitality and sports, as well as exhibitions and events.
the past three years we have tripled our UAE revenues and recorded double-digit
profit in 2019. Much of this is attributed to our reputation for creativity and
the ability to deliver campaigns which are precision-focussed on achieving
tangible outcomes,” added Megson. “After 25 years, the agency is highly attuned
to the market’s specific needs and its cultural sensitivities – factors which
often differentiate us.”
in-depth insights into the region – many of the agency staff have experience
throughout the wider GCC – Action UAE is now assisting other network offices
across the Arabian Gulf with new business development and service expansion.
the whole point of being part of a network – that we can call on expertise from
other operations when needed. Our clients also benefit from the Group’s
extensive roster of local, regional and global affiliates to ensure campaign
work stretches to every corner of the globe, an essential factor for a region
which is now looking outwards for inward investment and business
UAE is a founding member of the Middle East Public Relations Association
(MEPRA) and the Public Relations & Communications Association Middle East
& North Africa (PRCA MENA) and looks to both to provide training and
compliance to an industry which has emerged from the regional shadows.
the years Action UAE has employed over 200 practitioners, many of whom are now
in senior positions within the public and private sectors within the Emirates
and overseas. All reflect on having been enriched by the lessons passed on by
my predecessors and the experience of working across a multi-sector client
base. We will continue investing in the people, tools and technologies that
will maintain our leading position as a pioneering innovator in independent
local, regional and global communications,” added Megson.