Action Global Communications has today announced the opening of an office in Tripoli, Libya, in response to growing demand from existing and prospective clients. The Action network now covers the whole North Africa region and Action Libya brings the total roster of Action agencies to 44 of which 5 are in North Africa.

The Action Libya office will provide full service integrated public relations and communications as well as event management, media monitoring and media training. The office will be led by Country Manager, Radwan Gariani, supported by a start up team of three staff that includes respected, multilingual, ex journalists and communications professionals with experience gained working in the UK and USA. Radwan Gariani has over 12 years of experience of working in the communications field in Libya and abroad, advising international as well as local companies. Based in central Tripoli the agency is well positioned to reach the growing number of media outlets which have sprung up since the end of the war.  

 “The opening of our office in Libya is a true first and marks the establishment of professional, full service, public relations in the country,” said Action Group Founder and CEO Tony Christodoulou. “Before the fall of the Gadhafi regime every aspect of the media in Libya was controlled by the state, so professional PR was unable to flourish. Now we are witnessing the liberalisation of the press, TV and radio and rapid growth in the number of publications, channels and stations. By expanding our network into countries and places where others fear to tread we are bringing professional practices and international standards to emerging markets and can better serve our multinational and local clients.”