Action Latvia Works up a Buzz for Viktor & Rolf

Well known female personalities in Latvia’s capital of Riga were taken by surprise as they were given a sweet treat in public while introduced to Viktor & Rolf’s new fragrance, Bonbon. Working up a great PR buzz, Action Latvia ensured that a range of professionals, including a fashion magazine editor, TV moderator, artist, musician and business woman, were greeted in the most unexpected way as they went about their daily routine.

The activity proved highly successful, with information about the fragrance circulating widely on social media including instagram, twitter and facebook. The perfume was also featured post-campaign in popular fashion and lifestyle magazine, Pastaiga.