May 19, 2011
October 2011: Action Kuwait has officially launched Hotel Missoni Kuwait, the first in the Arab world. As an international brand publications like The Sunday Times, BA High Life, Elle, Geil, Modus, Vogue, Code Nast Traveler and Reuters were targeted. Interviews with Kurt Ritter, CEO of Rezidor Group and Rosita Missoni, Creative Director of Hotel Missoni, led to extensive media coverage. The international media also experienced a full range of tourism activities; from boat rides, sightseeing, local cuisine and an exclusive visit to the yet unopened ‘Treasury of the World’ in the Al Americani Cultural Centre.