October 9, 2015
Action jazzes up the Annual MICE event for Monaco convention bureau
Action Russia recently brought the annual MICE event for Monaco convention bureau to life in true style at the Esse – jazz club in the center of Moscow. Fully responsible for concept development and event execution, Action invited select guests to immerse themselves in a truly unique night with a retro feel, recreating the great atmosphere of a jazz club back in the 1930s.
The event attracted major personalities in the Russian MICE market who eagerly attended the occasion, including Deputy General Manager of the Monaco Tourist Authority, Monaco DMC companies, hoteliers, event agencies, travel agencies, tour operators, concierge services, and the media at large.
All attendees enjoyed an inspiring concert performed by the Big Jazz Orchestra which set just the right atmosphere for the fine banquet. The evening’s entertainment also included a raffle, with lucky winners receiving tickets to a variety of jazz concerts and festivals. The successful occasion was well attended the media, with wide coverage expected in leading travel magazines and web-portals.