Action Global Communications is proud to have recently been invited to speak at the PRCA (Public Relations Consultants Association) Global Conference! Attendees were given key insights into the value of regional knowledge as part of Action’s wide international experience, with a talk by Action’s International Business Development Director, Kathy Christodoulou.

In light of PRCA’s initiative to raise awareness on the significance of cultural sensitivities among PR agencies in multinational communications campaigns, Kathy highlighted the importance of cultural values, religion and varying perceptions in different markets, each having a great influence on targeted campaigns. The talk also pinpointed Action’s secret to success, largely attributed to its on-the-ground experts in each respective market, strengthened by hub teams in Dubai, Cyprus and Russia, coordinating diverse multimarket campaigns while taking on a centralized approach to implementation and localization.