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Action helps launch ‘NBA Together’ on behalf of the National Basketball Association

Action helps launch ‘NBA Together’ on behalf of the National Basketball Association

Given the profound impact of the global Covid-19 pandemic, a newglobal community and social engagement campaign, ‘NBA Together’, has been launched to support, engage, educate and inspire youth, families and fans in response to the coronavirus pandemic. As part of this campaign, Action has helped drive coverage of ‘Jr. NBA at Home’ in Greece, Serbia, Latvia and Slovenia, highlighting how the NBA and WNBA are helping youth and the world to stay active in a safe and healthy during a time of social distancing. Since launching a few days ago the Jr. NBA platform has featured several NBA and WNBA players, and has gained more than 5.4M views already.

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Responsible for all strategic communications under EU4Digital, Action’s public sector, Digital and local teams in Georgia, Moldova and Ukraine,..

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See here the latest video, produced by our Action team in Georgia, for the I..