Given the profound impact of the global Covid-19 pandemic, a newglobal community and social engagement campaign, ‘NBA Together’, has been launched to support, engage, educate and inspire youth, families and fans in response to the coronavirus pandemic. As part of this campaign, Action has helped drive coverage of ‘Jr. NBA at Home’ in Greece, Serbia, Latvia and Slovenia, highlighting how the NBA and WNBA are helping youth and the world to stay active in a safe and healthy during a time of social distancing. Since launching a few days ago the Jr. NBA platform has featured several NBA and WNBA players, and has gained more than 5.4M views already.