March 27, 2020
Given the profound impact of the global Covid-19 pandemic, a
newglobal community and social engagement campaign, ‘NBA Together’, has
been launched to support, engage, educate and inspire youth, families and fans
in response to the coronavirus pandemic. As part of this campaign, Action has
helped drive coverage of ‘Jr.
NBA at Home’ in Greece, Serbia, Latvia and Slovenia, highlighting how the NBA
and WNBA are helping youth and the world to stay active in a safe and healthy
during a time of social distancing. Since launching a few days ago the
Jr. NBA platform has featured several NBA and WNBA players, and has gained more
than 5.4M views already.