February 7, 2014
Action Hellas Leaves Its Mark at the Esteemed Ermis Awards
Country Manager of Action Hellas, George Siafis, stepped into the limelight at the recent 2013 Ermis Awards in Athens, presiding over the judging committee for best PR activities of the year. The annual event is organised by the federation of PR and Communication companies of Greece (EDEE) and is dedicated to rewarding creativity in communication. The overarching aim of the occasion is to highlight the importance of creative thinking in each sector of communications and is attended yearly by over 2500 people.
At this year’s ceremony, which took place at ‘Hellenic Cosmos’ (the modern cultural centre of the Foundation of the Hellenic World), Siafis stood on stage to hand out awards for all PR categories. Speaking before the audience on the value of good PR, he likened the world of communications to a “jewel”, with PR standing as the “diamond that makes this jewel shine.”