Action Hellas recently handled the organization of #loumidiscoffeeshops store reopening events to the press and the public.  The events were supported by an integrated communication and were consisted  of two events, one exclusively devoted to media and another – the Fun Day event – for Loumidis’ partners, suppliers and clients. Both events proved to be a big success, with the media preview gathering a record of 70 journalists and bloggers and the Fun Day attracting almost 700  people, who had the chance to visit the renovated shop, get their photo taken at the branded photobooth, taste exquisite coffee blends and the wide range of delicacies available at Loumidis’ shop. The visitors also had the opportunity to participate in two different contests, winning wonderful and tasty gifts from the shop. Action Hellas’ meticulous organisation and implementation of the communication strategy, as well as the effective social media handling, led to excellent results, promoting the renovated shop of #Loumidiscoffeeshops and at the same time increasing awareness about the company’s products to the media, public and the social media landscape alike.