July 14, 2014
Action Hellas Generates Countrywide Europeana Awareness
Action Hellas recently worked closely with Europeana, Europe’s digital library, archive and museum, providing top class communication services. Action’s main aim was to generate awareness about Europeana 1914-1918, urging people to become actively involved in the project and driving them to public collection events which took place in Athens, Thessaloniki, Veria, Hania and Serres.
Europeana 1914-1918 collects memorabilia in digital form from World War I and aims to save people’s memories of the tragedy while making them accessible to the world over.
Action Hellas organised a press conference in Athens, as well as undertaking the overall communication of the project, facilitating contact with the Ministry of Culture, municipal libraries throughout Greece, foreign institutes, museums, embassies and the media. Under the auspices of the Greek EU Presidency, Action also secured the projection of the Europeana video spot in Athenian metro screens, viewed by millions of commuters every day as the public at large fast became aware of the special project.
Kick started with a successful press conference at the National Library of Greece attended by more than 25 journalists, including TV channels and radio stations, Action Hellas managed to generate more than 150 pieces of coverage on the project, along with TV and radio presentations. What’s more, a significant amount of people participated in the collection days in the five aforementioned cities, submitting their own crucial personal memories and documentations from the First World War.