Action Greece wins Media Relations award at the Corporate Affairs Excellence Awards 2020 for the 15-year anniversary of Charilaos Trikoupis Bridge
Action Global Communications Greece has won an award in Media Relations at the Corporate Affairs Excellence Awards 2020, organised by the Corporate Affairs Sector of the Hellenic Management Association. The awarded project was the celebration of Charilaos Trikoupis Bridge 15-year anniversary, in which Action was responsible for the Communications Strategy, strategic planning and implementation.
The CAEA judging committee recognized Action’s excellent media relations during the communications campaign for the Bridge’s 15-year anniversary, by providing its client a targeted approach across a wide range of national, regional, and local media. The communications campaign included a press trip of over 30 journalists in September 2019, at the premises of Charilaos Trikoupis Bridge, where they attended a press conference for the 15-year anniversary celebration and the unveiling of the Bridge’s new logo. The popular travel YouTuber Eftihis Bletsas was also invited and documented his visit with a video, which gathered over 130,000 views and reached the YouTube Trends in Greece.