/ COMPANY NEWS

Action goes ’Above & Beyond’ to bag top industry award

Published OnDecember 6, 2013

Share

Published OnDecember 6, 2013
Share

Action goes ’Above & Beyond’ to bag top industry award

Action’s UAE office continued its winning ways as it bagged the top prize under the Internal Communications category of the prestigious Middle East Public Relations Association (MEPRA) annual awards.

This recognition comes as among the most notable ones Action has won after its submission underwent meticulous screening and scrutiny by a distinguished panel of judges comprising the industry’s top PR personalities.

Action UAE’s winning entry was based on Royal Jet’s ‘Above and Beyond’ internal campaign aimed at launching its new corporate values and identity among staff, in conjunction with the Abu Dhabi-based luxury air charter service provider’s 10th anniversary.

Against the backdrop of Dubai and the UAE’s winning the right to host the World Expo 2020, the need for a motivated work culture within the country’s HR space is crucial. Thus, this award could not have come at a better time as PR agencies play a vital role in conceptualising, planning and implementing internal communications strategies, which are essential in achieving a company’s corporate and business goals.

“Through excellent team work, relentless pursuit and constant drive towards inspiring and innovative communication campaigns, Action UAE is both thankful and proud of this achievement. We certainly look forward to gaining more of such recognition in the coming years” said Fouad Kassem, Managing Director of the UAE.

 

 width=

let’s work together