Action Global Communications – a new and first press office for Vietnam Airlines in Russia

Starting June 2018, Action Global Communications Russia has become the press office for one of South-East Asia’s most prominent air carriers – Vietnam Airlines.
The major carrier for the Mekong sub-region, operating 90 routes to 20 domestic and 29 international destinations with an average of 400 flights per day, connects the world’s biggest cities to mesmerizing travel destinations in Vietnam, Laos, Cambodia and Myanmar.
The airline that is celebrating 25 years of service between Vietnam and Russia is continuing to demonstrate its dedication to the market with the launch of its flagship Boeing 787-9 Dreamliner on the Moscow – Hanoi route in March 2018.
Cooperation with Vietnam Airlines – the proud receiver of 4-Star Airline Certification from Skytrax for the third consecutive year – is a great opportunity for Action to highlight to audiences in Russia carrier’s outstanding flying experience and to strengthen long-living connections between the two countries by using most efficient PR, marketing and Digital tools. Action’s vast experience in media relations and SMM along with out-of-box ideas and dedicated approach will help Vietnam Airlines reach new horizons and expand their presence in the country.
By the end of 2017, 574 000 Russian tourists visited Vietnam, which is a 30% increase compared to 2016. Within 5 month of 2018 the tourism flow from Russia to Vietnam has risen by 9.2 percent. These statistics demonstrate a great interest to the country and a perfect timing for reinforcing its national flag carrier’s communications with the support of Action Russia team.