Action Georgia uses Art to promote Agriculture

 
Keen on promoting knowledge through art, Action Georgia recently launched an innovative and informative series of animated videos explaining the role of the European Neighbourhood Agriculture and Rural Development programme (ENPARD), and how it impacts people in the country.

The main protagonist in the videos is Juan Echanove, featured as both a presenter and artist. Professionally, Echanove stands as Attaché for Agriculture, Food Safety and Rural Development for the Delegation of the European Union to Georgia. But beyond his expertise in agriculture, he is also a passionate artist, so Action Georgia utilised his drawing talents and knowledge in a rather unique way to communicate complicated policy concepts to the general public in a simple and entertaining manner.

The successful videos are generating 3,000 views per day on the ENPARD Facebook page https://www.facebook.com/EnpardGeorgia and have been featured on the landing page of the European Union’s diplomatic service website: http://eeas.europa.eu/

More Links to videos:

https://www.youtube.com/watch?v=P3fkc8ySqa4
https://www.youtube.com/watch?v=0nKhmCwYmog
https://www.youtube.com/watch?v=88PB2sfOmsM
https://www.youtube.com/watch?v=rlQeVJT1rc4
https://www.youtube.com/watch?v=lodzZBBVweQ