Exciting news for the Action group as Action UAE, the network’s Middle East and North Africa hub, has appointed Moe Khan as its new Head of Digital for the GCC.

Based in Dubai, Moe will serve as Action’s primary strategic lead for a wide cross-section of digital and social media services across Action’s GCC markets in the UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, Egypt and beyond. In addition to partnering up with the core Action Digital function in Cyprus to establish the region’s dedicated digital arm as a standalone function and revenue stream, Moe will also work to upskill Action’s GCC workforce, thereby optimising the potential for fully-integrated Communications campaigns across the Arabian peninsula.

Moe has a proven track record in digital and social operations for international blue-chip brands such as Nike, MasterCard, Emirates NBD, and Infiniti at major firms including TBWA, as well as numerous clients at start-up boutiques in Dubai. Despite his vast experience, Moe’s move to Action means joining a truly integrated Communications agency for the first time.

“I’m really happy to be joining Action and bringing my expertise to Dubai and the wider region at a really exciting time for the network,” said Moe. “There’s a lot of work to be done but courtesy of a very healthy client roster and new business pipeline we’re in a fantastic position to continue evolving Action’s capacity to deliver truly integrated Communications services across the GCC. The prospect of further strengthening the performance of our digital capacity in the region is significant and only matched by the prospect of aiding the growth of Action Digital as a Cyprus-based vessel working on leading digital campaigns across all of the group’s markets.”

As Moe delves into drafting and implementing a holistic raft of backend collaterals – from rate cards to credentials – that will cover all manner of services offered by Action across the GCC, he will also begin liaising with Action’s regional country managers in coming weeks to ascertain where the full spectrum of digital and social media campaign planning, content creation, execution and community management services can be upsold to both existing and new clients.

“Moe is a very exciting hire for Dubai and his regional remit opens up strategic new business possibilities across Action’s Arabian network,” said Euan Megson, Managing Director, Action UAE. “With our Dubai hub already providing content creation and accounting services for our other GCC offices, we are utilising an already proven formula to ensure Action continues its long-established regional history of market-leading client service and campaign delivery.”