Action Cyprus successfully launches first Wolfgang’s Steakhouse in Europe
Action Global Communications’ Cyprus team spread the word about the exciting arrival of New York’s famed eatery on the island, in the lead-up to the recent grand opening of the very first Wolfgang’s Steakhouse in Europe, situated on Limassol’s cosmopolitan seafront.
As part of the launch, Action attracted top-tier media representatives, influencers and VIPs into the brand-new restaurant for the ultimate taste experience, as guests were given the chance to enjoy the impressive surrounds while indulging in Wolfgang’s famous dry-aged USDA Prime Black Angus Beef. Action’s expert team provided full event organization and coordination, while also responsible for all media relations and a comprehensive social media strategy, resulting in wide coverage in the country’s top lifestyle media, blogs and more.
The renowned classic American steakhouse, and highly regarded celebrity hot-spot, was founded by father-son duo Wolfgang and Peter Zwiener and several associates over 15 years ago, when they opened the flagship Wolfgang’s Steakhouse on New York’s Park Avenue. Following the resounding success of the Manhattan establishment, restaurants were then launched across America and Asia, with the new Limassol restaurant marking its first entry in the European market.