July 14, 2015
Action Cyprus Creates a Buzz for Classic Burger Joint
Action Cyprus has been appointed as the strategic communications, public relations and digital marketing agency of Classic Burger Joint (a global chain of gourmet burger restaurants). Within the framework of this cooperation, Action Cyprus will offer consulting services while formulating and implementing a communication strategy, which will include brand communications, media relations and press office services, as well as digital media services, aimed at strengthening the brand’s presence in the local market.
The new cooperation kicked off with a successful opening event at the new joint which was attended by editors, select bloggers and representatives of the commercial departments of offline & online media, with the event’s hashtag #CBJCyprus circulating in social media for days, accompanied by the happy faces of burger addicts.
On the occasion of the new collaboration, Dimitris Ioannides, General Manager of Action PR Cyprus, stated: “It has been a welcome challenge, both on a strategic and a creative level. Our cooperation with Classic Burger Joint is another opportunity to us formulate and implement an impactful communication strategy through integrated campaigns, which will empower and add value to the Classic Burger Joint”.