Action awarded for Playmobil’s Mini Me influencer activation

Adding another accolade to our expanding trophy cabinet, Action Global Communications has been recognised at the Influencer Marketing Awards 2025 in Greece with a bronze award in the Best Occasion-Based Influencer Marketing category.

In celebration of Playmobil’s 50th anniversary, our Greek office helped bring to life a unique and engaging influencer campaign that resonated with the toy producer’s global audience, all while celebrating the brand’s rich legacy of creativity and fun. The goal was to elevate Playmobil’s visibility and create a meaningful connection with a diverse international audience through a personalised and shareable experience.

“This recognition is a significant acknowledgment of our strategic approach to influencer marketing,” said Aggeliki Kiofiri, country manager, Greece. “We are proud to have contributed to the global success of Playmobil by creating a campaign that combined innovation, authenticity, and high engagement. We continue to evolve, leveraging the power of creativity and targeted partnerships for maximum impact.”

Playmobil launched personalised “Mini Me” figures for influencers across over 20 countries, each one carefully crafted to reflect the individual’s personality and style. The result was a fun, highly engaging, and social-first activation that allowed content creators to showcase their figures, thereby amplifying Playmobil’s presence around the world.

Action Global Communications Greece led the campaign’s global communications, managing both paid and unpaid collaborations to ensure consistent, impactful messaging across diverse markets, expanding Playmobil’s reach, sparking conversations and generating excitement around the brand.

Read more about our award-winning influencer activation for Playmobile HERE.