Action at Athar Festival in Saudi Arabia

Barry King, general manager of Action Global Communications UAE, has been selected as a judge for the upcoming Athar Awards 2024, in Saudi Arabia

The Athar Awards celebrate campaigns, agencies, brands, and individuals that contribute to the pillars of Saudi Vision 2030 through creativity.

“The opportunity comes an exciting time for Action Global Communications as we celebrate 30 years of operations in the GCC and embark on the next phase of our expansion in Saudi Arabia,” commented Barry King.

A premier meeting place for Saudi Arabia’s creative marketing community, the festival brings together more than 1,500 decision-makers from agencies, brands, platforms, and government, as well as aspiring talents and over 100 global and regional speakers.

The winners of the Athar Awards will be announced on November 6th at the Crowne Plaza, RDC Riyadh.

Learn more about Action’s work in Saudi Arabia HERE