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Action Arabia links Journalists to Canton Fair China Officials

Published OnApril 17, 2015

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Published OnApril 17, 2015
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Action Arabia links Journalists to Canton Fair China Officials

Action Arabia recently implemented a promotional campaign in Jeddah for Canton Fair 2015, the popular Chinese import and export fair, in the presence of Chinese Consul Mr. An Waer, and Chinese Commercial Counselor, Mr. Wei.
With a press conference organised in a classic Jeddah hotel, a skype conversation was set up to link journalists with Canton Fair officials in China, as the media posed their various questions. The conference attracted numerous business/lifestyle newspapers and magazines, coupled with representatives from top online news portals. 

The occasion was kick started with a speech by Mr. Liu Jianjun, deputy head of the China Foreign Trade Centre, followed by a presentation showcasing the Canton Fair targets. This culminated in an open online discussion between the media and Canton Fair officials, as journalists were given vital information and guidance on how local business-people can be a part of the fair.
Outstanding publicity followed, with Action’s press conference receiving coverage in all local and Pan-Arab publications, as well as numerous prominent governmental and online news portals.

 

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