Action and OMV get Bulgaria fueled up for Summer with the MaxxMotion 100plus Launch
OMV Bulgaria started their summer fuels campaign with the launch of the new performance gasoline – OMV MaxxMotion 100plus. At a special press conference, organised by our Action Bulgaria team, OMV announced that the new OMV MaxxMotion 100plus gasoline achieves the topmost quality rating by meeting the Worldwide Fuel Charter Category 5 requirements.
In the presence of Petar Valichkov, GM of OMV Bulgaria, Dr. Max Staudacher, OMV Manager for Automotive and Application technology, Markus Tatser, Executive Director of Porsche Bulgaria and Atanas Furnadziev, GM of Moto Phoe, the company announced that it is standing up to its promise of more innovation by offering the highest standards of fuel quality and fulfilling the need for modern vehicle technology.
Action Bulgaria was responsible for the organisation of the entire press conference, bringing more than 30 journalists together from automotive, general interest, business and online media for the event. Moreover, representatives of the biggest automotive fan clubs attended, sharing their experience on their forums afterwards. The event achieved coverage in more than 40 print and online publications, in addition to social media.