Action UAE’s growing sports PR portfolio now includes a successful seven-week campaign for the 11th Abu Dhabi World Professional Jujitsu Championship – the end-of-season mega tournament for global Jujitsu athletes. Working alongside the UAE Jujitsu Federation and FLASH Entertainment, Action UAE refined the ‘Stand Strong, The World is Coming’ marketing concept into a four-phase PR roll-out aimed at varying audiences and demographics in the five day build-up to the launch press conference.