- WHO WE ARE
culturally savvy and creatively wired
We create meaningful connections through purpose led and impact driven integrated communications and marketing strategies that deliver measurable results and catalyze brand growth.
- Our Goal
we deliver results. we make things happen
We help brands connect with their target audience in a meaningful way.
We have established offices across Central & Eastern Europe, the Baltics, Central Asia and the CIS, the Middle East, North Africa and the Eastern Mediterranean, and also enjoy a strong global reach.
- Our Values
We embrace changes and turn challenges into opportunities for growth.
We live by high standards. Always. No excuses.
We love to rethink, reframe and lead by example. We are a bold, brave and experienced brand bursting with creative minds.
When we say we will deliver, we deliver. We uncover game-changing ideas to help our clients reach their goals.
We have been around for 50 years for a reason. We honour integrity in all that we do.
discover all our brands
A creative powerhouse dedicated to multimarket initiatives. The ultimate partner in delivering integrated solutions and scaling comms.
Provides communications services and project management to public entities and government organizations.
Focused on providing all-around comms solutions to travel brands, including trade representations services.
Delivers high-quality multi-format and multi-scale video production for all integrated communications channels.
Real innovation is at the heart of what we do. Our leaders work to bring about positive change in all areas of our work, both internally and externally. Meet some of the Action family who are paving the way for the network.
50 years and growing
It all started when Tony Christodoulou met a man on a plane.
No just kidding, there was no meeting on a plane but there was a critical meeting of minds between Action’s founder Tony Christodoulou and BOAC, the forerunner of British Airways.
As BA expanded across Eastern Europe, Asia, and the Middle East, the airline contracted Action to grow with it, trusting in the agency’s pioneering spirit to help build awareness and business in what was often considered challenging markets.
This partnership saw Action grow beyond it’s Cyprus headquarters to an unrivalled inter-continental network across the Eastern Mediterranean and North Africa, later expanding into Russia, the CIS and Middle East. This meeting of minds resulted in Action and BA entering the World Records for the longest running PR contract in history.
Today, with most of Action’s offices being wholly owned, a large family of multi-national communications professionals has formed. These creative collaborators are servicing some of the world’s most loved and trusted brands, such as the UNDP, The EU, Dubai Tourism and Boehringer Ingelheim to name but a few.
Being the ‘first’ in the field of communications in many of these key markets, has meant that Action has grown in tandem with the development witnessed across the Middle East, Russia, and Eastern Europe. Being a market forerunner has enabled Action to build up unrivalled local contacts, trust, and market knowledge.