culturally savvy and creatively wired

    We create meaningful connections through purpose led and impact driven integrated communications and marketing strategies that deliver measurable results and catalyze brand growth.

  • Our Goal

    we deliver results. we make things happen

    We help brands connect with their target audience in a meaningful way.

    We have established offices across Central & Eastern Europe, the Baltics, Central Asia and the CIS, the Middle East, North Africa and the Eastern Mediterranean, and also enjoy a strong global reach.

  • Our Values
Our Brands

discover all our brands

Action 360x logo

A creative powerhouse dedicated to multimarket initiatives. The ultimate partner in delivering integrated solutions and scaling comms.

Action Public Sector logo

Provides communications services and project management to public entities and government organizations.

Action Travel logo

Focused on providing all-around comms solutions to travel brands, including trade representations services.

Action Studios logo

Delivers high-quality multi-format and multi-scale video production for all integrated communications channels.


our leaders

Real innovation is at the heart of what we do. Our leaders work to bring about positive change in all areas of our work, both internally and externally. Meet some of the Action family who are paving the way for the network.

Chris Christodoulou

Chris Christodoulou

Chief Executive Officer

Action Global Communications

Kathy Christodoulou

Kathy Christodoulou


Action Global Communications

Rebecca Theodorou

Rebecca Theodorou

Managing Director, Head of Communications

Action 360x

Lina Shurkevich

Lina Shurkevich

Managing Director

Central Asia & CIS Regional Hub

Euan Megson

Euan Megson

Managing Director, Action UAE

UAE Regional Hub

call to Action

As a multinational company with a deep-rooted sense of social responsibility, we take pride in our ongoing commitment to making a positive impact on the communities we serve and the environments we operate in.

Action team members in Greece
Our Legacy

50 years and growing

It all started when Tony Christodoulou met a man on a plane.

No just kidding, there was no meeting on a plane but there was a critical meeting of minds between Action’s founder Tony Christodoulou and BOAC, the forerunner of British Airways.

As BA expanded across Eastern Europe, Asia, and the Middle East, the airline contracted Action to grow with it, trusting in the agency’s pioneering spirit to help build awareness and business in what was often considered challenging markets.

This partnership saw Action grow beyond it’s Cyprus headquarters to an unrivalled inter-continental network across the Eastern Mediterranean and North Africa, later expanding into Russia, the CIS and Middle East. This meeting of minds resulted in Action and BA entering the World Records for the longest running PR contract in history.

Today, with most of Action’s offices being wholly owned, a large family of multi-national communications professionals has formed. These creative collaborators are servicing some of the world’s most loved and trusted brands, such as the UNDP, The EU, Dubai Tourism and Boehringer Ingelheim to name but a few.

Being the ‘first’ in the field of communications in many of these key markets, has meant that Action has grown in tandem with the development witnessed across the Middle East, Russia, and Eastern Europe. Being a market forerunner has enabled Action to build up unrivalled local contacts, trust, and market knowledge.