culturally savvy and creatively wired

    We partner with public and private sector clients to build mission-critical awareness and create lasting impact through local expertise, regional hubs of excellence and a unique, multi-market approach.

  • Our Goal

    we deliver results. we make things happen

    We help brands connect with their target audience in a meaningful way.

    We have established offices across Central & Eastern Europe, the Baltics, Russia, the CIS, Central Asia, the Middle East, North Africa and the Eastern Mediterranean, and also enjoy a strong global reach.

  • Our Values
our extended family

We help NGOs & institutions such as UNICEF, USAID and the EC with multi-market communication projects that make positive change happen.

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Our Extended Family

Our boutique marketing agency with travel at the centre of all that they do. This agency has a deep pool of talent that knows the ins and outs of the global travel world. Headquartered in Russia with a global reach.

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Our Extended Family

Action Digital is a full-service digital marketing and technology agency. They create technology products such as apps, mini games etc as well as offering clients strategic guidance, content creation & social media transformation.

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Our Extended Family

International Client Hub

Our Hubs in Cyprus, Dubai & Russia support clients with multi-country campaign management, from development and briefing, to execution and measurement.

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our leaders

Real innovation is at the heart of what we do. Our leaders work to bring about positive change in all areas of our work, both internally and externally. Meet some of the Action family who are paving the way for the network.

Chris Christodoulou

Chief Executive Officer

Action Cyprus Regional Hub

Kathy Christodoulou

Chief Marketing Officer

Action Cyprus Regional Hub

Dimitris Ioannides

Group Innovation & Growth Leader

Action Cyprus Regional Hub

Rebecca Theodorou

Head of International Client Hub

Action Cyprus Regional Hub

Garen Meserlian

Senior Digital Director

Action Cyprus Regional Hub

Kyriacos Michaelides

Executive Director Operations & Finance

Action Cyprus Regional Hub

Lina Shurkevich

Managing Director Russia, Ukraine & CIS, Action Global Communications

Action Russia Regional Hub

Euan Megson

Managing Director, Action UAE

Action UAE Regional Hub

Our Legacy

50 years and growing

It all started when Tony Christodoulou met a man on a plane.

No just kidding, there was no meeting on a plane but there was a critical meeting of minds between Action’s founder Tony Christodoulou and BOAC, the forerunner of British Airways.

As BA expanded across Eastern Europe, Asia, and the Middle East, the airline contracted Action to grow with it, trusting in the agency’s pioneering spirit to help build awareness and business in what was often considered challenging markets.

This partnership saw Action grow beyond it’s Cyprus headquarters to an unrivalled inter-continental network across the Eastern Mediterranean and North Africa, later expanding into Russia, the CIS and Middle East. This meeting of minds resulted in Action and BA entering the World Records for the longest running PR contract in history.

Today, with most of Action’s offices being wholly owned, a large family of multi-national communications professionals has formed. These creative collaborators are servicing some of the world’s most loved and trusted brands, such as the UNDP, The EU, Dubai Tourism and Boehringer Ingelheim to name but a few.

Being the ‘first’ in the field of communications in many of these key markets, has meant that Action has grown in tandem with the development witnessed across the Middle East, Russia, and Eastern Europe. Being a market forerunner has enabled Action to build up unrivalled local contacts, trust, and market knowledge.