- WHO WE ARE
culturally savvy and creatively wired
We partner with public and private sector clients to build mission-critical awareness and create lasting impact through local expertise, regional hubs of excellence and a unique, multi-market approach.
- Our Goal
we deliver results. we make things happen
We help brands connect with their target audience in a meaningful way.
We have established offices across Central & Eastern Europe, the Baltics, Russia, the CIS, Central Asia, the Middle East, North Africa and the Eastern Mediterranean, and also enjoy a strong global reach.
- Our Values
We are passionate about what we do. We are masters of communication. We are known to go beyond, with desire to succeed.
We live by high standards. Always. No excuses.
We love to rethink, reframe and lead by example. We are a bold, brave and experienced brand bursting with creative minds.
When we say we will deliver, we deliver. We uncover game-changing ideas to help our clients reach their goals.
We have been around for 50 years for a reason. We honour integrity in all that we do.
We help NGOs & institutions such as UNICEF, USAID and the EC with multi-market communication projects that make positive change happen.find out more
Our boutique marketing agency with travel at the centre of all that they do. This agency has a deep pool of talent that knows the ins and outs of the global travel world. Headquartered in Russia with a global reach.find out more
Action Digital is a full-service digital marketing and technology agency. They create technology products such as apps, mini games etc as well as offering clients strategic guidance, content creation & social media transformation.find out more
International Client Hub
Our Hubs in Cyprus, Dubai & Russia support clients with multi-country campaign management, from development and briefing, to execution and measurement.find out more
50 years and growing
It all started when Tony Christodoulou met a man on a plane.
No just kidding, there was no meeting on a plane but there was a critical meeting of minds between Action’s founder Tony Christodoulou and BOAC, the forerunner of British Airways.
As BA expanded across Eastern Europe, Asia, and the Middle East, the airline contracted Action to grow with it, trusting in the agency’s pioneering spirit to help build awareness and business in what was often considered challenging markets.
This partnership saw Action grow beyond it’s Cyprus headquarters to an unrivalled inter-continental network across the Eastern Mediterranean and North Africa, later expanding into Russia, the CIS and Middle East. This meeting of minds resulted in Action and BA entering the World Records for the longest running PR contract in history.
Today, with most of Action’s offices being wholly owned, a large family of multi-national communications professionals has formed. These creative collaborators are servicing some of the world’s most loved and trusted brands, such as the UNDP, The EU, Dubai Tourism and Boehringer Ingelheim to name but a few.
Being the ‘first’ in the field of communications in many of these key markets, has meant that Action has grown in tandem with the development witnessed across the Middle East, Russia, and Eastern Europe. Being a market forerunner has enabled Action to build up unrivalled local contacts, trust, and market knowledge.