A Sight to Remember with BenQ

As the skies recently opened over the Dubai cityscape, the Action UAE team still managed to attract a great media crowd, all keen to find out about BenQ’s new eye care monitors. While 34 journalists braved their way through the waterlogged streets of the city, the event room filled with target journalists from daily, trade, specialist and broadcast media as the innovative product was launched.
As an internationally renowned VA LED monitor expert, BenQ has always been dedicated to providing digital lifestyle innovations while actively seeking solutions to ease the viewing experience of all users.
The press conference organised by Action was given a special touch as prominent ophthalmologist, Dr Anupama Rao, spoke on Computer Vision Syndrome, turning a specialised event into one that all media could easily grasp.
The agency also facilitated four broadcast interviews and three mainstream print media interviews. Although the downpour continued in stormy Dubai, it was BenQ that proved to be the real focal point.