Your 2021 Content Marketing Checklist: How to up your game during the pandemic
It was a good few years ago when a ‘big bang’ jolted the world of communications as every writer, marketeer and PR/Comms specialist was singing the same tune: ‘Content is King’. Bill Gates first uttered these words in an essay published in 1996, but it was only more recently, when businesses around the globe really had to put in extra effort to carve…
eHealth in the spotlight in the EU4Digital campaign
With the launch of a new activity to present successful eHealth solutions in the Eastern partner countries, Action’s Digital and Public Sector teams are carrying out the EU4Digital campaign in December 2020, highlighting the project’s support for innovative eHealth examples. The campaign, which is promoted in local press and through social media, is built around a series of stories, developed in cooperation with local media partners….