South by Southwest (SXSW) is one of the most popular, innovative and interactive conferences in the USA, devoted to the convergence of the music, film, and digital industries. Visibility at SXSW is an increasingly complicated endeavour, as getting noticed above all the buzz is difficult. Brands struggle to receive attention, navigate trends and figure out how to draw attendees to their events….
The Action Ukraine team have been on their toes in the past week, selected by one of the world’s most prominent energy drink brands, HELL ENERGY, for full PR support of their latest campaign staring A-list Hollywood celebrity, Bruce Willis. Marketing Director of HELL ENERGY, Péter Pantl, explains: ”The celebrity-driven campaign will be launched simultaneously in nearly 50 export countries using…
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