The Financial Times recently published a thought provoking article titled “Free publicity with no PRs” (subscriber content) which challenged whether public relations support is really needed by companies. Some of the accusations levelled at PR professionals are that they produce “safe” and “bland” messages for their clients and that companies are better off without employing the services of an external PR agency. Several…
Action Shortlisted for SABRE Awards Action has proved its mettle once again, shortlisted for one of the best PR awards on an international scale. Hand-picked from a group comprising some of the largest and most established PR agencies in Europe, the Middle East and Africa, Action has been shortlisted for an EMEA SABRE Award in the ‘Educational and Cultural Institutions’ category on behalf of…
Action Qatar Support Cathay Pacific with Flying ColoursThe Action Qatar team recently worked their magic for Cathay Pacific Airways, Hong Kong’s flagship airline, to successfully carry out a one-off event to celebrate the start of its new service between Doha and Hong Kong. The celebration was held at Doha International Airport on March 30, where the first flight from Hong Kong touched down,…
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