In this week when we celebrate our 40th anniversary, I look back to 1971 when I set up Action PR. At that time the world was a very different place; no internet, no mobile phones and certainly no iPad! Times were challenging but exciting and my vision was to build a business that was to become the first full service public relations consultancy…
Companies are built in the image of their leaders. It is as true of Virgin’s cheeky Richard Branson-inspired persona, as of a Royal Bank of Scotland (RBS) that, under Sir Fred Goodwin, believed it could do no wrong. Determining how to make the most of your leader’s qualities is an important task for internal communicators. In difficult times, leaders have to set the company’s…
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