Some food for thought for communicators is to know and learn about new trends that will shape the years to come, especially consumer trends. A great read on the topic is trendwatching.com (@trendwatching on Twitter), οne of the world’s leading trend firms, which specializes in scouting for, identifying and explaining trends. Whatever they are, trends influence consumers’ behaviors and as communication people it’s…
Toyota’s back on course, but damage control an uphill battle was one of the story headlines in ragan.com, with footage of the interview of Toyota’s head of U.S. operations, Jim Lentz on NBC’s The Today Show. International news today shows that Toyota is definitely not back on course with the news of some of its cars having faulty accelerator pedals and still has massive…
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