Question for entrepreneurs: Do you take public relations into account when handling your communications tactics? If the answer is no, then you really should be giving the matter some thought. The communications tactics you apply to the promotion of your business must interact with each other, in order to achieve the desired changes in the behaviour of the specific targeted groups who are…
Have you ever considered whether the news you’re circulating to the press is actually following the “savoir-faire”? Here are some suggestions on how to be sure that what you write will be accepted positively. 1. Do not use capital letters in words and titles It is actually annoying to read and will likely force the journalist to write the word again when publishing…
As of December 1st 2009, bloggers in the US will be obliged to declare sums of money or goods received to blog about a product or service. The VIPs of social media will have to declare material benefits received to promote a company on Facebook or Twitter. These are, in brief, the new regulations of the Federal Trade Commission (FTC). The fine for…
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