Action Lebanon is… one of the first dedicated PR companies in Lebanon. Although we still have strong ties to our foundation in the automotive, pharmaceutical and airline industries, we have built a solid and trusted reputation for delivering market leading creative campaigns for multi national clients across multiple sectors. Drawing on a full range of traditional PR tools, as well as cutting edge digital services, we develop unique, integrated solutions to achieve measurable impact based on the needs and target audience of each client. Our media relations are second to none with more than 15 years fostering quality relationships with journalists in both the local and regional press.
Our Local Insight… Watching the market evolve for almost two decades, we can adapt our services in accordance to the latest industry trends. Integrating digital solutions with traditional PR activities and events is becoming increasingly important in Lebanon as more and more people use the internet to communicate, but the biggest shift has been in the comms market itself. Once focused solely on advertising, companies are now relying on PR for a more strategic, targeted and streamlined approach to building meaningful and lasting connections with their consumers.
“Meaningful connections are built with time and credibility, the most important aspect in our relation with the media is the fact that we are credible with our information and we pitch interesting angles for our stories.”