Action Arabia is… a team of local experts with real inside knowledge of how to take multinational corporate campaigns, and successfully localise them according to cultural sensitivities. We implement effective international strategies using corporate and brand communications, crisis and event management and digital PR, to secure engagement between target consumers and our client’s products and services. Action Arabia combines in-depth local insight with the highest levels of cultural awareness and sensitivity to create a targeted communications approach that enables our clients to ensure that their brands succeed.
Our Local Insight… Saudi Arabia is a sleeping giant, ripe with opportunities for multinational companies with access to the right local partner to help them navigate its unique cultural landscapes. The media in the Kingdom is rich and very diverse, with changing media and consumer preferences from one city to another. The overall approach to business in the country is both proactive and progressive, with its own unique and strongly held cultural heritage and business etiquette. With one of the highest global Twitter penetration rates, the largest YouTube usage per capita worldwide and the highest Facebook usage rate in the Gulf region, Saudi Arabia has embraced the digital age and is now connecting on a whole new level. This makes it an essential comms tool to amplify engagement and voice share across the entire market, and the reason why it has become an integral part of Action Arabia’s integrated approach.
“Building meaningful connections is all about building reputations and making our clients the talk of the town.”