Youth & Dynamic (Y&D) / Action
Youth & Dynamic (Y&D) is… an Integrated Communications Hub that provides unconventional Solutions & Products that consistently engage our clients’ audiences by helping them turning their business problems into opportunities, humanise their brands and enhance positive word of mouth!
Our offering is built based on integration across disciplines (PR, Digital, Social, Creative) and that includes Strategy & Planning, Mobile & Web, Digital Solutions & Installation, Social Media & Public Communications, Search & Intelligence, in addition to Integrated Campaigns.
We believe that every #great_story is born from the efforts of people and whether brands or organisations, that great story starts with the team. This requires the right mix of art and science to shift attitudes and drive desired behaviors to deliver on the clients’ business priorities and become advocates for the company.
Ultimately, we have the ability to craft the communication to get our clients’ message heard Louder and we work with brands and organisations to create Youth & Dynamic engagement in the heart of every one of our believers!
Industries where we have specialised experience include, but are not limited to, Government, Education, Real Estate, Pharmaceutical, Automotive, Technology, Tourism, Insurance and Lifestyle. In addition to these areas, Youth & Dynamic possesses access to dedicated, on the ground teams of specialists in all digital services areas, as well as Real Estate Consultancy aimed at creating strategies and solutions for investors, developers and seekers alike!
Our Local Insight is… Our deep understanding of local culture, roles and regulations, and our local Saudi talent add to our strength in crafting relevant Arabic content tailored to the language of the vastly different regions and cities across the Kingdom of Saudi Arabia.
The Kingdom is currently undergoing a series of significant reforms that will transform the country in the coming years. Vision 2030, first unveiled in 2016, has several major goals, including decreasing the country’s reliance on fossil fuels for economic growth and increasing the private sector’s participation in the economy. The kingdom is also in the process of driving foreign direct investment.
Vision 2030 also involves increasing small and medium-sized enterprises’ (SMEs’) contributions to the economy, and privatising government companies in sectors such as utilities, transportation, and religious and archaeological tourism.
Other current areas of focus include the development of the country’s education, healthcare and infrastructure sectors. This said, the two most important economic reforms at present involve ensuring that public equity markets are aligned with international standards and enhancing women’s participation in key industries.
All of the above facts are a clear reflection on the growth of the communication industry, as all these changes needed a huge effort in communication to create public opinion, advocacy, word of mouth and perception change at all levels locally and internationally. We believe that the coming 5 years will witness significant growth for those companies who are planning effectively in order to stay steady under all of these changes.
“Building meaningful connections is all about building reputations and making our clients the talk of the town.”