Action Algeria is… one of the first agencies in Algeria performing a full range of PR and advertising services. The team is made up of experienced local communications professionals, many of whom have been with the company for over 5 years. In this time, they have managed to build long-standing relationships with clients across numerous industries and an in-depth understanding of the Algerian media market. Action Algeria offers a highly customised approach, delivering fully integrated solutions for engaging all stakeholder groups.
Our Local Insight… Algeria recently witnessed significant economic change, which in turn has led to the need for a new mode of communication. Brands looking for new ways to attract consumers, while also reducing their costs, are turning to complementary digital channels and public relations to efficiently communicate with local and international stakeholders with a strategic approach using ATL (Above the Line) communication supplemented with BTL (Below the Line) communication.
“Creating meaningful connections begins with building trust with our clients and ends with the experience, creativity, and drive for us to achieve real, measurable impact.”