Description: The Middle East State of Qatar is a peninsular surrounded by the Persian Gulf on three sides with a short 60km border with Saudi Arabia to the south.
Climate: Arid, with very hot humid summers and mild, pleasant winters.
Capital: Doha
Population: 907,229 (2007 estimate)
Ethnic Diversity: 40% Arab / 18% Indian / 18% Pakistani / 10%Iranian / 14% Other.
Languages: Arabic (official), English in common use.
Economy: Oil and gas have made Qatar one of the fastest growing and highest per-capita income countries in the world. Sustained high oil prices and increased natural gas exports in recent years have helped build Qatar's budget and trade surpluses and foreign reserves. Economic policy is focused on the development of Qatar's increasing private and foreign investment in non-energy sectors.
Action Global Communications Qatar was established in 2004.
Based in Doha and founded in 2004, Action Qatar has a proven history of strong public and media relations, and is among the leading PR firms in the country.
Action Qatar has extensive experience in building and sustaining the professional reputations of many companies, organizing product launches and placement, meeting crisis communications management challenges, designing corporate communications strategies, and much more.
Anna-Denise Ioannou - Country Manager
Anna-Denise joined Action Global Communications Qatar in March 2006 as Country Manager responsible for overall management of the agency and leading a team of highly experienced and dedicated multi-lingual PR professionals.
Before moving to Qatar Anna-Denise was Account Director Action’s headquarters in Cyprus.
Anna-Denise, holds a Diploma in Marketing, a BA in Business and Financial Services from Manchester UMIST University and is currently doing an MBA in Marketing and Communications with Liverpool University
• BAE Systems
• British Airways
• Chubb Fire Qatar
• Darwish Trading
• Diplomatic Club
• KPMG
• Mannai Trading - Automotive Section and HED
• Modern Home
• NBK Fashion
• Oxford Business Group
• Qatar Business Women Association
• Qatar Islamic Bank
• Qatar Steel
• QBWF (Qatari Business Women Forum)
• Rolls-Royce
• Romanos Macaroni Grill
• Shell Qatar (QBWA)
• W Doha Hotel and Residences
Launch of W Doha Hotel and Residences (August 2007 – ongoing)
Objectives:
• To build up an awareness of the W luxury Brand
• To build up an awareness of W's stylish experience, signature restaurants, lounges, destination Spa (Bliss), W store.
• Highlight the experience W offers as an escape from routine and become a part of all that is "now"
• Highlight unique design, strategic alliances, experience driven packages and the Whatever/Whenever service
• Clearly educate target audiences of W's USP's
Challenges:
• Unknown concept outside the US market
• Identifying common ground between the W concept and the local market
• Influx of 80 new hotels in a time span of three years – leading to high competition
• Strong existing five star properties
• Effectively communicating W’s values and ways, without insulting local standards
Results:
• On average an article appeared in the media every week about W.
• Within six months, W’s name was a household word.
• The results of the PR campaign were realized when salespeople visited Ministries, Embassies, large organizations and potential clients and discovered they were already well aware of the property. W's external sales force confirmed that prior to their initial visits, already 80% of hotel's target audience had read or heard of the Qatar property.
• The opening of the property is in September 2008 and room bookings and requests for events are already being made.
Client satisfaction:
Absolutely wonderful. charming, resourceful, professional. Put them on the North Pole and they will be selling fridges to the Eskimos…
Marta Andreeva, Director of Marketing, W Doha Hotel & Residences
www.wdoha.com
Handassa str. Building 142, First floor office 1
P.O. Box 2900 Doha, Qatar
Phone: +974 4361499, + 974 4358109
Fax: + 974 4370167
Anna-Denise Ioannou, Country Manager
Anna.i@actionprgroup.com
mobile: +9745404059
