News & Blog

GPM Henkel and Action Cyprus put on an ultra stylish hair-fashion show to celebrate 120 years of Schwarzkopf


The 1st of March 2018 saw GPM Henkel celebrating 120 years of Schwarzkopf, one of its strongest umbrella brands and a world leading market player, with an elegant event at Royal Hall, in the old town of Nicosia. Special guests enjoyed a stylish fashion-hair show that presented key hair styles of the past 12 decades, all developed and styled with the innovative and high-quality Schwarzkopf products.  The show ended with a special reference to Schwarzkopf’s new campaign, #createyourstyle, which redefines beauty and promotes individuality and confidence, empowering people to present the best version of themselves.



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The Action Global Communications Greece team recently organised the Regional Discussion Forum (RDF) for the..

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May was a busy month for Action’s International Client Hub team as they jetted to..